Why Business Teams Fail & How to Avoid It : Strong Leadership Skills For Employee Engagement & High Performance

Strategies to Increase Customer Loyalty

What Strategies are you using to Increase Customer Loyalty?

It is far easier and far less expensive to KEEP an existing customer than it is to find a new customer.  This is why I believe there are two very specific metrics you should be tracking in your business on a regular basis to confirm and validate that you are building customer loyalty the right way.

Today, we're going to explore these metrics and I'll give you 3 specific strategies to improve customer loyalty for your business.

Creating Internal Mentors and Coaches

How Well are You and Your Key Leaders Doing at Pacesetting?

You’ve heard it said that you’re only a leader to the extent that others will follow you.  Well, today I want to put a slight twist on that saying and phrase it this way – “You’re only a leader to the extent that others are ABLE to follow you”.

To be a great leader you’ve got to be a great mentor and coach.  This means you need to set the pace for your business and your team.  You’ve got to bring them along with you by involving them in the big decisions of the business.

Process Flowcharts and Checklists

How Robust are your Execution and Delivery Processes?

If you’re following along with my “bike as a business” metaphor, then you will recognize that today we’re focusing on the BACK WHEEL of your bike – Serving Your Customers.

Once you make a commitment to deliver a certain level of quality or fill the order with an agreed-upon speed, or achieve a specific level of benefit or respond in a defined timeframe, you now must DELIVER on your promise.

Handling Price-Sensitive Customers

How do You Handle Price-Sensitive Customers?

It seems that no matter how we position our products or services, from time to time, we have to face this particularly difficult sales situation.  The prospect or customer whose singular motive is to find a way to get your cheapest price.

Let’s see if we can unpack what we need to do to “convert” at least some of our price-sensitive prospects into customers who truly value and appreciate our unique differentiation!

Strong Leadership

How do You Show “Strong Leadership” to Your Team?

No matter who is at the top of your list, the bigger question today is WHY are they on your list of Strong Leaders?  What is it that MAKES someone a strong leader?

Your Secret Sauce

What is the Secret Sauce that Sets You Apart from Your Competition?

Now, I don’t know about you, but when I read the definition of "secret sauce", it makes me want to “double down” on my “secret sauce”.  How about you?  Are you wanting to “increase the chances of your success”?  Do you want to be successful or distinctive”?  My bet is the answer is an absolute YES!

We're going to dive into this topic today.

Asking For Referrals

How Effectively Do You Ask Your Current Customers for Referrals?

Today I want to talk with you about asking for referrals.  Asking for a referral is a powerful strategy that we should all be using to help us grow our business.  But I’m not talking about asking anyone for a referral.  I want to specifically address asking your current customers for referrals.

Getting referrals from your best customers can radically change the trajectory of your business.  If you master this process and execute it well, you will find this to be a goldmine – and you’ll end up with more customers than you know what to do with!

Handling Non-Conforming Behavior

How Do You Handle Team Members Who Do Not Live Up To Your Performance Standards?

When someone acts “out of character” in front of a customer, or when someone shows up late and your customer is left questioning your integrity, or when someone doesn’t put enough effort or attention to detail into your product or service and your customer is disappointed with the end product?  How do you handle that frustration? What do you do when that occurs?

Our discussion today will address this important issue.

Your Delivery Standards

How High Have You Set Your Delivery Standards?

You see, it’s CRITICALLY important that everyone in your business knows EXACTLY what you expect from them with regards to delivering on the promise you made to your customers when you first started doing business with them.

It all starts with defining your delivery standard in terms that sets it apart from everyone else in your industry.  They break it down and describe it for your team at every step of the customer experience.  Then, hold your team accountable to deliver on the promise to each and every customer.

Grading Your Customers

How Frequently Do You Grade Your Current Customers?

This week I’d like to turn the tables a bit and ask you to shine a spotlight on your customers.

There’s no reason why you can’t grade and select the customers you want to work with – just as customers are grading and selecting you as a business to work with.