The Ultimate Business Tune Up

Asking For Referrals

How Effectively Do You Ask Your Current Customers for Referrals?

Today I want to talk with you about asking for referrals.  Asking for a referral is a powerful strategy that we should all be using to help us grow our business.  But I’m not talking about asking anyone for a referral.  I want to specifically address asking your current customers for referrals.

Getting referrals from your best customers can radically change the trajectory of your business.  If you master this process and execute it well, you will find this to be a goldmine – and you’ll end up with more customers than you know what to do with!

Handling Non-Conforming Behavior

How Do You Handle Team Members Who Do Not Live Up To Your Performance Standards?

When someone acts “out of character” in front of a customer, or when someone shows up late and your customer is left questioning your integrity, or when someone doesn’t put enough effort or attention to detail into your product or service and your customer is disappointed with the end product?  How do you handle that frustration? What do you do when that occurs?

Our discussion today will address this important issue.

Your Delivery Standards

How High Have You Set Your Delivery Standards?

You see, it’s CRITICALLY important that everyone in your business knows EXACTLY what you expect from them with regards to delivering on the promise you made to your customers when you first started doing business with them.

It all starts with defining your delivery standard in terms that sets it apart from everyone else in your industry.  They break it down and describe it for your team at every step of the customer experience.  Then, hold your team accountable to deliver on the promise to each and every customer.

Grading Your Customers

How Frequently Do You Grade Your Current Customers?

This week I’d like to turn the tables a bit and ask you to shine a spotlight on your customers.

There’s no reason why you can’t grade and select the customers you want to work with – just as customers are grading and selecting you as a business to work with.

Leaders Modelling Desired Behaviors

How Well Do You and Your Leaders Model Your Desired Behaviors?

The first question that needs to be addressed is probably – How well does your “culture” fit the expectations, needs and desires of your ideal customer?”

Let’s start this new year by making a commitment to NEVER allow a leader (including yourself) to fall short of your desired behaviors.  You’ll be shocked at the impact that will have on your business results this year!

Your Sales Process

Does Your Sales Process Consistently Result in Securing Your Ideal Customer?

When I think about making this next year BETTER than this last year, my mind immediately goes to the part of your business that probably needs the most attention – your ability to WIN NEW CUSTOMERS. 

If you follow this advice your new year will start off STRONG and by next year-end you’ll be sharing stories about how AWESOME your customers were – because they all represented your Ideal Customer!

Making Things Right

How do you Make Things Right when you screw up with a Customer?

Our topic this week is one that no one enjoys or looks forward to, but one that all of us have to deal with from time to time.  It’s the reality that no matter how good we are at serving our customers, inevitably there will be situations where our customer is disappointed with us – with our product or our service or how they were treated by someone on our team.

The reality is we all wish they NEVER happened, but we all know they will.  So better to be prepared and have a well-thought-through plan of action when the inevitable happens.

Insider Secrets

What Makes Your Business a SPECIAL Place to Work?

This week I want to talk about your “insider secrets”.  You know, those things that only someone who is on the “inside” would know about your business.

Done right, these kinds of insider secrets can set your business apart from any other in the mind of your team members.  It will make them feel super special and will make them want to stay with you for the long term.

Finding The Right Marketing Strategies

How do you Decide Which Marketing Strategies are the RIGHT ONES for Your Business?

This week I want to spend a bit more time on that front wheel – and specifically, I want to spend our time focused on the SPOKES of the front wheel – your Marketing Strategies.

Knowing Your Toughest Competitors

Are You CONSISTENTLY Performing Better Than Your Toughest Competition?

TODAY I want to shift our focus and look OUTWARD – to our competition.  And not just to any competitor, but to our TOUGHEST competition.

You see, beating your toughest competitor requires you to do some serious thinking and planning in advance of the race itself.  It doesn’t just happen on race-day.