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Are you stuck trying to grow a high-performance team for your business so you can focus on your business owner responsibilities? Welcome to the show that helps small business owners hire, grow, and develop a radically-engaged team that will run the business for you, reducing your stress, boosting your profits, and letting you fully enjoy being the business owner. You’ll discover techniques to attract and hire top talent, ways to transform your team into a powerhouse of engagement, and shift from being the hands-on operator to a strategic leader focused on new growth opportunities. With over 18 years of experience, host Rich Allen has guided countless business owners in building strong, profitable teams that drive success and fulfillment. To learn how to take your team from Average to Exceptional, listen to fan-favorite episode # 229. You need to master these 7 Keys to achieve the transformation you’ve been seeking. A podcast that helps business owners master business management, hiring employees, and employee management by refining their hiring process, enhancing leadership skills, and developing high-performance teams, all while addressing employee needs, business growth, organization, strategy, and the stress that comes with building a successful business.
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Friday Jul 15, 2022
Friday Jul 15, 2022
How Well Do You TRULY Know Your Ideal Customer?
Knowing your ideal customer is important for two very specific reasons.
The first is because when we’re communicating and sharing what we do and who we do it for (some call this our value proposition) we want to be sure we are speaking directly and clearly to those who we want to buy our products or services.
The second reason this topic is important is to help us identify those potential customers that we want to avoid.
What I want for you today is for you to have the clarity and focus on your ideal customer so that it simply pours out of you every time you speak about your business and why you do what you do.
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