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Are you stuck trying to grow a high-performance team for your business so you can focus on your business owner responsibilities? Welcome to the show that helps small business owners hire, grow, and develop a radically-engaged team that will run the business for you, reducing your stress, boosting your profits, and letting you fully enjoy being the business owner. You’ll discover techniques to attract and hire top talent, ways to transform your team into a powerhouse of engagement, and shift from being the hands-on operator to a strategic leader focused on new growth opportunities. With over 18 years of experience, host Rich Allen has guided countless business owners in building strong, profitable teams that drive success and fulfillment. To learn how to take your team from Average to Exceptional, listen to fan-favorite episode # 229. You need to master these 7 Keys to achieve the transformation you’ve been seeking. A podcast that helps business owners master business management, hiring employees, and employee management by refining their hiring process, enhancing leadership skills, and developing high-performance teams, all while addressing employee needs, business growth, organization, strategy, and the stress that comes with building a successful business.
Episodes

Friday Nov 14, 2025
Friday Nov 14, 2025
Why should your ideal customer buy from you instead of your competitors?
If you’re leading a business that’s struggling to stand out in a crowded market, this episode is your roadmap to clarity and business success. You’ll discover how strong leadership and clear strategy combine to help you define what truly sets your organization apart — not just in what you sell, but in how your customers feel when they do business with you.
Listen in to learn how to:
- Build a compelling value proposition that drives business growth.
- Identify and communicate the emotions your customers experience with your brand.
- Use customer feedback to enhance leadership skills, hire great employees, and develop high-performance teams that create unforgettable experiences.
Tune in now and start building a successful business your customers can’t wait to return to — and rave about!
This podcast aims to help business owners master business management, hiring employees, and employee management by refining their hiring process, enhancing leadership skills, and developing high-performance teams, all while addressing employee needs, business growth, organization, strategy, and the stress that comes with building a successful business.
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