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Are you stuck trying to grow a high-performance team for your business so you can focus on your business owner responsibilities? Welcome to the show that helps small business owners hire, grow, and develop a radically-engaged team that will run the business for you, reducing your stress, boosting your profits, and letting you fully enjoy being the business owner. You’ll discover techniques to attract and hire top talent, ways to transform your team into a powerhouse of engagement, and shift from being the hands-on operator to a strategic leader focused on new growth opportunities. With over 18 years of experience, host Rich Allen has guided countless business owners in building strong, profitable teams that drive success and fulfillment. To learn how to take your team from Average to Exceptional, listen to fan-favorite episode # 229. You need to master these 7 Keys to achieve the transformation you’ve been seeking. A podcast that helps business owners master business management, hiring employees, and employee management by refining their hiring process, enhancing leadership skills, and developing high-performance teams, all while addressing employee needs, business growth, organization, strategy, and the stress that comes with building a successful business.
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![Episode 76 - Indifference](https://pbcdn1.podbean.com/imglogo/image-logo/1278158/podcast-cover-PNG_4j5heh_300x300.png)
Tuesday Jan 08, 2019
Episode 76 - Indifference
Tuesday Jan 08, 2019
Tuesday Jan 08, 2019
The Price of INDIFFERENCE
Did you know that 85% of customers leave or switch providers because of “Perceived Indifference”? It’s true! The most common reason that you are losing your current customers is they don’t think you really care if they stay or not.
I recently had an experience that made it VERY CLEAR that this was the case. I had been a customer of this business for nearly 10 years – but when I was presented with a new opportunity, it became very obvious that I was no longer all that important to my old service provider! Are you making the same mistake?
Here is the REAL TRUTH: It is FAR CHEAPER and MUCH EASIER to RETAIN your existing customers than it is to find and convince a new customer to begin using your product or service. So why do you spend more time and money in search of NEW customers – rather than putting that effort into loving on your existing customers?
We are all guilty of it. We love the hunt. We love the challenge. We may even get compensated more to find new customers. So there is a tendency to forget your current customers after a while. We get complacent and lazy with them.
Here’s Your Net Worth Tip of the Day
You need to put MORE effort into making your CURRENT CUSTOMERS feel special than you do the PROSPECTS you are chasing.
Answer these questions: 1) How do my current customers know how much I appreciate them? 2) How am I demonstrating that my current customers are MORE valuable than my prospects? 3) Am I offering anything to my prospects that I am not already giving to my current clients?
The answer to these simple questions may be the difference that makes your current customers feel like they are still important and special to you!
To get more tips on how to improve your leadership skills, your team engagement and your business results, go to my website, www.tourdeprofit.com and you’ll find lots of free stuff there. Now, go get ‘em this week. And remember, whatever you do, RIDE HARD!
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